The song "Why this Kolaveri Di" sung by the Tamil actor Dhanush for his upcoming movie 3 suddenly became a huge hit on the internet and elsewhere, especially among the youth making it viral. The song was leaked on the net and as a result was officially released as a single track that created quite a stir with people talking about it and sharing it on all social mediums. Can you imagine that a nonsensical song like this captured the imagination of the nation and garnered more than 11 million views on Youtube? This is now the question that is being asked everywhere - Why This Kolaveri Di?
According to a news site, "Kolaveri Di' means murderous rage and now it is popular even in other parts of the country. It is actually used to put off a cranky person in a group. The slang has been used by the makers of '3' to depict the anguish of a person who has just tasted rejection from the hands of a girl whom he liked."
The song has become a hit among the millions of students and youngsters who hang around the various college campuses in Tamil Nadu and has gone viral on social networking sites like Facebook, Twitter and the video sharing Youtube.The song has created quite a stir, no doubt, some for the right reasons and some for the wrong reasons. For example, while certain top movie stars like Abhishek Bachchan and Rajnikanth went gaga over the song there were others like the lyricist, poet and scriptwriter - Javed Akhtar who is not impressed with it and tweeted the following, "KOLAVARI-D". Every one is praising the robes but the emporer is naked. Tune ordinary ,singing substandard.words an insult to sensibility.(sic)".
Another Bangladeshi author also shared similar sentiments and tweeted, "Why does da stupid thingy Kolaveri di bcm popular in India,a country rich in its musical heritage?Anarchism or the hidden hippies coming out.(sic)"
I must say that I agree with his sentiments, specially after listening to the melodious tunes of Dev Anand songs a day after his sad demise, this particular song would have made anyone turn in his grave. I wonder if poor Dev Saab was the victim of this song, as a person of his caliber and the music that he has given us, it would definitely have given him a cardiac arrest.
I really can't fathom what's so great about this song other than the fact that it's got a catchy tune. Is that all that's really required to make a song popular these days? I am begining to think that people don't actually listen to the lyrics of a song anymore, which is kind of sad!
Anyway, each one to his/her own. Why don't you take a look at the video for yourself. And I ask you - Why This Kolaveri Di?
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